Grab Taiwanese customers!Banyan Tree Group joins hands with Taipei Steel Canxing to launch 2024 Taiwan Roadshow Promotion | Industrial Comprehensive | Industrial Economics

Optimistic about the rapid recovery of Taiwan’s overseas tourism market after the epidemic, Banyan Tree Group, a world-renowned hotel group, has specially joined hands with Canxing Tourism (2719), a subsidiary of Taipei Steel Corporation, to launch the 2024 Taiwan Roadshow Promotion. Chen Zhenzhen, general manager of Canxing Tourism, said that Banyan Tree Group will Angsana Ho Tram and Angsana Quan Lan, which will open in June, are new regional focuses and will be promoted in Taiwan for the first time.

In addition to Haozhuang Resort Hotel, Banyan Tree Group also has other unique brands, including Angsana, CASSIA, DHAWA and Banyan Tree. Angsana focuses on the family reunion experience, Angsana pursues relaxation and comfort, Yue Yuan emphasizes vitality and fashion, and Banyan Tree is known for its romance and privacy.

Shu Zhenzhen pointed out that since May 10 last year, Canxing Travel has cooperated with Tigerair Taiwan to launch the “Taipei-Phuket” route. As the general agent of Banyan Tree Group in Taiwan, Canxing Travel has given full play to Banyan Tree Group’s The brand advantage of its hotels actively promotes Phuket tourism.

Chen Zhenzhen said that last year’s success rate was close to 90%. This year, it will join hands with Tiger Airways Taiwan again. From May 21 to May 20, 2025, there will be three direct flights to Phuket per week. Departure time It is every Tuesday, Thursday and Saturday, with a total of 144 classes. This successful tripartite cooperation case makes full use of the attraction of Banyan Tree Group’s hotels to jointly expand the Phuket market.

During Banyan Tree’s trip to Taiwan, in addition to visiting travel industry colleagues in Taipei, it also specially arranged to hold a travel industry promotion meeting at Chaogang City in Taichung, with a total of 100 travel agencies participating. This promotion meeting brought together representatives from six resorts in Thailand and Vietnam to comprehensively introduce the special facilities and surrounding attractions of each resort to arouse the interest of Taiwanese travel agencies and tourists.

Banyan Tree Group’s emphasis on the Taiwan market is not only reflected in product promotion, but also in strengthening cooperative relationships with travel industry peers. This promotion event was specially held in Taiwan in the hope of enhancing cooperation with Taiwanese travel agencies, raising awareness of the unique selling points of Banyan Tree Group hotels, and further consolidating its position in the Taiwanese market.

Banyan Tree Group’s hotel representatives from Thailand and Vietnam also made a special trip to Taiwan. These two countries have rich tourism resources and are among the top five most popular destinations for Taiwanese outbound travel in 2023. This shows the high interest of Taiwanese tourists in traveling to Thailand and Vietnam, and also highlights the importance Banyan Tree Group attaches to the Taiwan market.

Banyan Tree Group stated that as the world’s leading independently operated hotel group, Banyan Tree has always been committed to providing innovatively designed travel experiences and fulfilling its commitment to responsible travel. The group has more than 70 hotels and resorts in more than 20 countries around the world. Its 12 brands actively participate in the group’s loyalty program “With Banyan Tree”, reflecting its emphasis on customer loyalty.