Ralph Lauren’s first top Purple Label store in northern Taiwan opens in Banqiao. Zhang Guangchen and Li Han are the first to take a tour! | Popular Consumption | Lifestyle

After Taiwan’s first “The World of Ralph Lauren” opened in Tainan last year, in order to respond to consumer expectations, the brand entered Far Eastern Plaza Banqiao to create the first top-notch Purple Label series store in northern Taiwan, providing Completely including Purple Label men’s clothing, women’s clothing and home furnishing series, fully embodying Ralph Lauren’s American aristocratic style.

The brand new Ralph Lauren Purple Label store in Banqiao Far Eastern Department Store, the store decoration design follows the brand’s consistent elegant style. In order to present the top luxury and comfortable American classic lifestyle, it uses wooden tones as the main axis to create a pure and leisurely atmosphere, and uses precious peach blossoms. Heartwood and brushed imitation bronze with a retro texture are paired with multiple paintings and Ralph Lauren furniture, including leather sofas, tables, hand-woven jute rugs and totem textured rugs. You can feel the low-key luxury style everywhere. Moreover, this is the first store in northern Taiwan to fully present Purple Label men’s clothing, top women’s clothing series Collection and home series, allowing consumers to purchase all the fashion and accessories they need in one store.

Purple Label men’s clothing is inspired by the Raiatea coast of French Polynesia, integrating indigo and earth tones into clothing, combining Ralph Lauren’s specialty tones and top-quality fabric textures to interpret traditional looks with a casual style. The brand combines tropical flowers and animals from the Canary Islands with brightly colored interpretations, such as modern black, white and vibrant lemon yellow to interpret many classic men’s items.

This season’s collection of Ralph Lauren’s top women’s clothing series uses bohemian style as the framework to reinterpret romance, blending spontaneity and elegance, reflecting the various aspects of women. So it can be seen that the floral works printed in the old textile workshop in Como, Italy, in the series have unique artistic charm; there are also classic items reshaped in charming black and gold tones, and tailor-made fabrics with antique embellishments to interpret the brand’s signature styles. At the same time, for the opening of the top Purple Label series store, Ralph Lauren also invited actor Zhang Guangchen and fashion celebrity Li Han to perform new clothes and show timeless American fashion.