Price reduction war | Li Auto reduced prices after Tesla China, MEGA reduced prices by RMB 30,000. The stock price fell nearly 7% and crossed the red bottom – Hong Kong Economic Daily – Instant News Channel – Market Finance – Stock Market

• Li Auto announced that starting from April 22, the 2024 Li Auto L7, Li Li L8, Li Li L9 and Li Li MEGA will adopt new prices
• The ideal L7 series is reduced by 18,000 to 20,000 yuan (RMB, the same below), and the MEGA price is reduced by 30,000 yuan.
• Both new ordering users and users who have ordered but have not yet delivered can enjoy the new price, and cash rebates will be provided to owners who have already taken delivery of their cars.

Li Auto (02015) After Tesla (US: TSLA; Tesla) announced price reductions in the Chinese market, it reduced prices across the board and launched a price reduction war again. Li Auto announced that starting from April 22, the 2024 Li Auto L7, Li Auto L8, Ideal L9 and Ideal MEGA will adopt a new price system. Among them, the Ideal L7 series has a decrease of 18,000 to 20,000 yuan, and the MEGA has a decrease of 30,000 yuan from 559,800 yuan to 529,800 yuan. Li Auto’s stock price once fell 6.9% and crossed the red bottom, reaching a low of 99 Hong Kong dollars. At noon, it was trading at 99.4 yuan, down 6.5%, with a turnover of 1.36 billion yuan.

Li Auto stated that both new ordering users and users who have ordered but have not yet delivered can enjoy the new price. At the same time, cash rebates will also be provided to owners of 2024 Lilith L7, Lilith L8, Lili L9 and Lili MEGA vehicles that have already taken delivery.

Li Auto brand new price

The latest prices of Ideal L7 Pro, Max and Ultra are 301,800 yuan, 329,800 yuan and 359,800 yuan respectively. The Lideal L8 Pro, Max, and Ultra are priced at 321,800 yuan, 349,900 yuan, and 379,800 yuan respectively. The new prices of Lideal L9 Pro and Ultra are 409,800 yuan and 439,800 yuan.

As for the new price of Ideal MEGA, it is 529,800 yuan, a decrease of 30,000 yuan from the previous price.

According to the Tesla China website, Tesla has reduced its price by a flat rate of 14,000 yuan (RMB, the same below). That is, the price reduction of the smaller models is relatively large. The price of the refreshed version of Model 3 has dropped from 245,900 yuan to 231,900 yuan. , a decrease of 6%.

Tesla China’s entire range reduced by RMB 14,000

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