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Popular Korean brand BONBOM has collaborated with Lane Crawford to launch a Hong Kong limited series. Let me tell you why you must buy it! – POPBEE

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If you are familiar with Chaozhou trends, I believe you are also familiar with BONBOM. After all, many first-line Korean stars have also worn designs from BONBOM. It is no exaggeration to describe it as a trendy brand. Recently, BONBOM collaborated with Lane Crawford to launch a limited-edition capsule series in Hong Kong. Even brand founder BonBom Jo came to Hong Kong to witness it. Popbee also had the opportunity to talk to him and learn first-hand about this limited-edition capsule series that cannot be missed!

Extended reading: Exclusive interview with the mastermind of Korean brand BONBOM | A new brand you need to know, even Jisoo loves to wear it!

Not only celebrities wear private clothes, but they also wear them on stage!

Want to know how big BONBOM is?Let me give you some brief history: Rosé once wore BONBOM when filming BLACKPINK’s “Pink Venom” dance practice video and as a performance costume during the Atlanta concert. Lisa wore BONBOM as a performance costume during the concert in San Francisco. Yes. V andAhn Hyo-seop’s personal clothing, V has even worn BONBOM’s designs to shoot music videos, and Aespa, Taeyeon, the entire RIIZE group, Hyorin, Le Sserafim and Bora have also worn BONBOM’s designs on different occasions.


Rosé and Lisa

BONBOM Lane Crawford Korean brand Korean trend

KYUM and Minnie

BONBOM Lane Crawford Korean brand Korean trend

Ahn Hyo-seop and V

Influence only in South Korea? Sorry, even Doja Cat wore BONBOM’s works in “The Scarlet Tour” and entered the international stage directly.

The inspiration for the limited capsule collection is…movies

BONBOM Lane Crawford Korean brand Korean trend

The limited capsule series consists of 10 black short-sleeved T-shirts, which pay tribute to the classic T-shirts worn by heavy metal bands in the 1980s and 1990s. The T-shirts are printed with retro prints, which have special meaning to BonBom Jo, he said. : “The inspiration for this capsule collection is movies. I am not a person who watches movies every day, but I really enjoy watching my favorite movies. The movies I selected this time are movies that I have watched 5 times or more.” , I transform the protagonist or story of the movie into a design that can be worn every day.”

This is his favorite!

BONBOM Lane Crawford Korean brand Korean trend

In the limited capsule series, do you guess which piece Bonbom Jo likes the most? He said: “Actually, I like them all, but if I really have to choose, it should be this T-shirt inspired by Mad Max Beyond Thunderdome. The protagonist is riding a motorcycle. His fearless mentality is very much in line with BONBOM’s brand DNA. resemblance.”

The BONBOM and Lane Crawford limited capsule series has been launched at Lane Crawford. Interested readers may wish to learn more.

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The article is in Chinese

Hongkong

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