China Mobile Hong Kong launched a new brand to grab young customers aged 18-29 and enjoy one year free, but the original price is more expensive than the main line- Hong Kong Economic Times- Money Management- Blog

Hong Kong’s mobile communication market is highly competitive. In addition to the four major network operators, there are also countless virtual network operators. Hundreds of monthly fee plans in the market have already dazzled users. And this week, another network operator launched a new brand, making the market competition more intense.

This week there was news that China Mobile Hong Kong will launch a new brand S/ASH. In order to launch the brand, China Mobile will hold concerts to attract customers. Although the brand is still not officially launched, S/ASH’s website has already been launched, and all monthly plans have been seen.

The original monthly fee is more expensive than the main brand

According to the website information, S/ASH provides three 5G monthly fee plans, namely S, M, and L, which are large, medium and small sizes like buying shirts. They are distinguished by monthly data usage. The monthly fee is $168 including 10GB 5G local Data, $248 for 50GB and $298 for 100GB. This 5G monthly fee plan does not seem to be very affordable, and it is more expensive than China Mobile’s own 5G monthly fee plan.

18~29One year free

However, China Mobile also knows how to play. If the user is 18-29 years old, they can enjoy 12 months free. Based on the 24-month contract period, the average monthly fee is $84, $124 and $149. This price is more competitive, but because of the age limit, I wonder if some users will complain to the EOC.

In addition, if you choose the M or L monthly plan, you can also get a cash coupon of up to $250. According to the information of S/ASH, the company should give away coffee cash coupons of $25 each. Those who love coffee can consider going on stage again.

In recent years, marketing has not unloaded the traditional burden

Judging from the positioning of this brand, China Mobile seems to want to differentiate it for the younger generation. Whether this means that China Mobile’s main brand will move towards high-end needs to be observed. However, in an environment of fierce market competition, going high-end is not The price increase is a one-way move, but it is a one-stop project for the overall brand image and customer service. In recent years, China Mobile has been boasting that the quality of its 5G network is ahead of its peers, but it has failed to seize the opportunity in marketing to connect the brand with the lives of users. As a result, the China Mobile brand still cannot get rid of the traditional burden.

Recently, Hutchison Telecom dialed high-end customers into the new SUPREME brand and entertained customers with a series of exclusive activities. Although the brand has only been born for a few months, its goal is obvious, which is to narrow the distance with its rival 1O1O. Of course, the 1O1O brand has a long history and is not easy to be challenged, but at least Hutchison’s own long-term customers can feel it, and the initial goal has been achieved.

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