At this year’s MWC 2024, it was announced that HMD would launch its own brand of smartphones. It recently released its first wave of its own brand products, HMD Pulse, Pulse+ and Pulse Pro. It is characterized by easy maintenance and has cooperated with the disassembly network iFixit. , launching self-service repair tools.
The new machine features easy maintenance
HMD said that according to their surveys, more than half of consumers in Europe and the United States believe that rather than buying a new phone, they would rather have their phone repaired at a reasonable price even if the maintenance expires. And about half of the consumers are willing to do so in order to be more environmentally friendly. Products that cost more and show that there is a certain market for products that are easy to repair.
Therefore, HMD’s first mobile phone Pulse series focuses on easy repair, and calls it Gen 1 repairability (return to the first generation?), and cooperates with iFixit. Not only has a complete repair tutorial been published on the website, if the user If you need repairs, you can purchase HMD-certified Pulse series screens, middle frames, back covers, batteries, charging circuit boards, SIM card slots and other parts on iFixit.
▲ To repair the HDM Pulse series in the future, just go to the iFixit website and you can do it yourself.
Compared with the maintainability, the three mobile phones in the HMD Pulse series have the same basic specifications, which are mediocre as previously reported. They are equipped with Unisoc’s T606 processor, whose performance is even inferior to the Qualcomm S660 in 2017, and is only It supports 4G network, all series support MicroSD memory card expansion, uses a 6.65-inch HD+ IPS LCD screen, supports a 90Hz refresh rate, and has a maximum brightness of 600nit and a 70% NTSC color gamut.
All HMD Pulse series are pre-loaded with Android 14, with a two-year system upgrade and three-year security update guarantee, and adopts a side power button integrated fingerprint recognition design, is IP52 water-resistant, and still has Nokia’s OZO Audio recording and radio , can enhance stereo sound, perform radio zoom and anti-noise, but there is only one radio microphone on the body, so the actual effect may be limited.
Pulse
The basic model of Pulse will be launched in a 4+64GB capacity version. The 5,000mAh battery only supports 10W charging. The main camera is a dual lens, one is a 13-megapixel camera, and the other set has unannounced specifications and is likely to be a depth-of-field camera; front The camera is 8 million pixels, combines AI processing capabilities with HDR function, and optimizes skin tone presentation.
▲ HMD Pulse.
Pulse+
The middle model Pulse+ has a slightly larger capacity of 4+128GB. The 5,000mAh battery also only supports 10W charging. The main camera is upgraded to 50 million pixels with a secondary camera of unknown specifications. The front camera is 8 million pixels and also has AI. HDR and skin tone optimized shooting capabilities.
▲ HMD Pulse+.
Pulse Pro
The highest-end Pulse Pro has the largest 6+128GB memory, a 5,000mAh battery that has been upgraded to support 20W charging, a 50-megapixel main camera with a 2-megapixel depth-of-field camera, and the front camera has been upgraded to 50-megapixel, and has been updated with AI Portrait, night scene selfie, tripod, snapshot and slow-motion selfie video modes.
▲ HMD Pulse Pro.
Renamed HMD Vibe in the international market
HMD Pulse is currently on sale in the UK and other European regions, priced at 99 pounds/139 euros, starting at approximately HK$965. Pulse+ and Pulse Pro are priced at 159 euros and 179 euros, approximately HK$1,332 and 1,500 yuan respectively. They will be sold later. It will later go on sale in Europe. In the international market, HMD will currently only launch the basic model of Pulse, named HMD Vibe.
